Toronto's Paraluman Flora collaborated with Greenport Cannabis (the first black woman-owned cannabis company in Canada) to create a unique Valentine's Day bouquet that pairs cannabis and flowers. The Higher Love Bouquet shares the vibrancy of colorful flowers plus seven grams of cannabis of the consumer's choice. The cannabis flower is extracted from its packaging and rewrapped in food-grade plastic, tulle and pearls to elevate the experience of receiving the bouquet.
Available in limited quantities, the bouquet is made up of roses, carnations and gladiolus, and it is not just being introduced at a time when people are open to trying new holiday traditions due to restrictions on the usual ways of celebrating, but also an era when Valentine's Day is being embraced as more than a romantic occasion for couples.
What Makes This Trend Stand Out
- Flower and Cannabis Pairing
- Opportunity for businesses to create unique experiences that combine traditional gifts with cannabis products.
- Holiday Inspired Innovation
- Innovation opportunities during holidays to introduce new products and services.
- Expanding the Cannabis Market
- Opportunity to expand cannabis market by introducing it in non-traditional industries.
Sectors Adopting This
- Floral Industry
- Opportunity for floral businesses to expand product offerings and collaborations with the cannabis industry.
- Cannabis Industry
- Opportunity for cannabis businesses to introduce their products in non-traditional markets.
- Gift Industry
- Opportunity for gift businesses to provide unique, cannabis-infused experiences for various holiday occasions.
