Online Tween Infographics

This Graphic Looks at Kids on Social Media and How They Use It

The 'Trending Tweens' infographic looks at kids on social media, including a look at how the sites are being accessed and which ones are the most popular.

Kids of Generation Z were practically born with smartphones and tablets in their hands and grew up with the Internet. This infographic points out that because of this, 95% of kids between the ages of 12 - 17 use the Internet and 81% are on social media. Kids between the ages of eight and 12 revealed that “Facebook was a website used by parents and not themselves,” and only 8% of kids between the ages of 12 - 17 use Twitter.

The infographic comes from FashionPlaytes, a site where girls can create custom clothing, play dress-up games online and gather with other like-minded tweens.

Generation Z Internet Usage
Opportunity to develop age-appropriate online platforms and content for Generation Z.
Social Media Engagement Among Tweens
Potential to create safe and interactive social media platforms specifically designed for tweenagers.
Shifting Preferences Away From Facebook and Twitter
Possibility for developing alternative social media platforms that cater to the changing preferences of tweens.

Sectors Adopting This

Online Platforms for Generation Z
Entrepreneurial prospects for developing online platforms that cater to the digital interests of Generation Z.
Child-friendly Social Media
Opportunity to create age-appropriate and secure social media platforms for pre-teenagers.
Interactive Fashion and Gaming for Tweens
Innovation potential to merge fashion and gaming in online platforms tailored specifically for tweens.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 59%
Activity 95%
Freshness 8%

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