TikTok, the latest social media platform, has announced its new protection plan for teens. Although an extremely popular social media platform, the brand has been accused numerous times of not respecting its user's privacy. In an effort to address such concerns, the app is rolling out a new series of plans to protect teens.
TikTok will now change the Direct Messaging settings for teens between 16-17 to 'No One,' and will prompt teens under 16 to select who can view their videos before they finish uploading. Teens will also be prompted to choose whether or not they will allow their videos to be downloaded.
The company said they will also limit nighttime notifications in an effort to help teens develop healthier digital habits.
Key Themes Behind This Trend
- Teen Privacy Protection
- There is an opportunity for disruptive innovation to offer social media platforms specifically designed to protect teen privacy and safety
- Healthier Digital Habits
- Disruptive innovation opportunities exist to create tools and apps that assist in developing healthier digital habits and limit online use for teens
- Teens and Direct Messaging
- There is an opportunity to create a messaging app specifically designed for teens with enhanced privacy and security features
Where This Applies
- Social Media Platforms
- Social media platforms can capitalize on the trend of teen privacy protection by integrating such safety features into their own products
- Tech and Mobile Applications
- New tech and mobile applications can be developed for teens to promote healthier digital habits and reduce excessive social media use
- Messaging Applications
- Messaging application providers can create messaging apps specifically designed to meet the privacy and protection needs of teens
