Category
World
Hosted Leisure
Trend cluster
Category
Digitized
Planning
Catering to travellers, digital travel devices help make outings easy.
3.5
Trend score
Trend
What is the Digitized Planning trend?
Digitized Planning: With travel parties often consisting of multiple members including children, techniques to make outings flow more smoothly allow for increased satisfaction. Apps and online resources that aid in travel planning helps save time and reduce frustration, allowing for easier organization. Catering to an interest in online social behavior, digital planning offers more of a convenient and technologically-efficient solution to potentially stressful everyday life.
Trend themes
Themes within the Digitized Planning trend
Three behaviours holding the trend together01
Digital Travel Devices
The trend for digital travel devices is making outings flow easier, save time and reduce frustration when planning family trips.
02
Photography-Based Travel Apps
Photography-based apps are a useful travel resource for those who base their destination interests on photographs or for those looking for new places to seek out.
03
Customizable Tour-Building Apps
Guided walking tour apps are perfect for historic or university societies that want to help their guests discover their specific destination.
Industry implications
What the Digitized Planning trend means for industry
Where the trend changes the playbookFor
Tourism
The tourism industry can benefit from offering digital travel devices that make planning trips easier and more efficient.
For
Mobile Apps
The development of various photography-based travel apps and customizable tour-building apps shows the innovation potential for mobile app developers.
For
Social Media
Photography-based apps take advantage of the trend for visual first social media platforms in order to help people plan and share their travel experience.
Trend signals
Trend signals for Digitized Planning
Trend score 3.5 out of 10, from popularity 48%, activity 48%, freshness 8%.
Popularity48%
Activity48%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Digitized Planning trend
7 featured examples from May 23, 2013 to Jul 22, 2015CategoryWorld
Enjoyable Flight Locators
Routehappy Helps to Ensure that Your Next Flying Experience is Pleasant
Routehappy's focus on customer experience and amenities presents opportunities for airlines to differentiate themselves and attract more customers.
CategoryLifestyle
Adventure-Rewarding Apps
The Wrangler 'Mileage' Adventure App Tracks Adventures and Rewards You
Companies producing outdoor clothing and gear can incorporate adventure-tracking technology and gamification to engage users and encourage outdoor activity.
CategoryTech
Ticket-Purchasing Apps
This App Makes It Easier to Purchase Tickets While Traveling
The travel and tourism industry can leverage mobile ticket purchasing apps to offer enhanced experiences for travelers.
CategoryTech
Customizable Tour-Building Apps
This App Allows Users to Build and Create Guided Walking Tours
The tourism industry can leverage customizable tour-building apps to create unique and personalized experiences for travelers.
CategoryTech
Photography-Based Travel Apps
The SMWH.RE Web App Shows Instagram Images of Places To Visit
Integrating photography-based travel apps to enhance customer experiences.
CategoryTech
Personalized Travel Apps
Momondo is a Personalized iPad Travel App
The travel and tourism industry can leverage personalized travel apps like Momondo's iPad app to enhance the overall traveler experience and increase customer satisfaction.
CategoryTech
Itinerary Sharing Platforms
This Website Lets Users Share and Compare Their Travel Itineraries
Creating itinerary sharing channels within the travel and tourism industry can facilitate collaboration between travelers and tourism service providers.
