The Wrangler 'Mileage' adventure app records your location as you travel and rewards you for being adventurous. The app runs silently in the background of your phone and "is a measure of your open road experience" according to Wrangler. As you travel, the app unlocks pieces of the world around you in an in-app grid and adds to your wrangler point bank.
The app calculates how adventurous you are by looking at your distance, the terrain that you've traveled on, weather conditions, altitude and novelty of the location. As conditions get more difficult, you get more points. In addition, badges are given to you for unique experiences. Whether you're out during a full moon or in a mountainous area, Wrangler will make sure you're recognized for it.