Trend cluster
Category

Confectionary
Tech

Candy-covered gadgets seek to attract consumers with delectable references.

Dessert-Shaped CamerasCandy-Clustered HeadphonesMelting Chocolate Phone ProtectorsCandy-Charging Cables

Trend

What is the Confectionary Tech trend?

Confectionary Tech: By extracting references from other market areas, brands are able to entice consumers with unsuspecting designs. Infusing sweets like chocolate in gadgets and mobile phones serves to attract both food enthusiasts and savvy tech users looking for something instantly recognizable in shape. This showcases how diversity in design can easily attract varied consumers.

Trend themes

Themes within the Confectionary Tech trend

Three behaviours holding the trend together
01

Cross-industry Design

Brands can infuse various market references to entice consumers with varied designs.

02

Food-inspired Tech Accessories

Tech accessories can be designed to resemble sweets and confectioneries, appealing to both food and tech enthusiasts.

03

Quirky Computer Accessories

Creating computer accessories with playful designs can make for useful yet fun gadgets.

Industry implications

What the Confectionary Tech trend means for industry

Where the trend changes the playbook
For

Food and Beverage

Innovative tech products can be designed to resemble food and spark cross-industry appeal.

For

Technology

Tech companies can create cross-industry designs that appeal to food enthusiasts among other demographics.

For

Retail and Consumer Goods

Quirky and playful designs can add fun to otherwise mundane or useful tech accessories, leading to increased demand and sales.

Trend signals

Trend signals for Confectionary Tech

Trend score 4.9 out of 10, from popularity 81%, activity 59%, freshness 8%.

Popularity81%
Activity59%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific