Rising witchcraft fascination shows acceptance for counterculture by consumers
Implications - As hipster culture continues to be augmented by consumers looking to stand out, brands are taking notice by highlighting an ethereal, outcast aesthetic as a new way to express individualism. The correlation between a culture shrouded in darkness and counterculture fashion speaks to consumer desire to straddle the line between acceptance and hip, outcast rebel.
Trend Themes
1. Occult Fashion - Fashion brands are incorporating witchcraft and occult-inspired designs and themes to appeal to consumers looking for an outcast aesthetic and individualism.
2. Neo-paganism in Visual Art - Photographers and artists are referencing elements of neo-paganism, shamanism, and ancient mythology in their work, showing a growing fascination with the occult and spirituality.
3. Magical Beauty Collections - Beauty brands are launching makeup collections that draw inspiration from witchcraft, featuring mystical and occult imagery to appeal to a diverse consumer demographic with a variety of tastes.
Industry Implications
1. Fashion Industry - Fashion brands that incorporate occult-inspired designs and themes have the potential to attract consumers seeking an outcast aesthetic and individualism.
2. Beauty Industry - Launching makeup collections featuring mystical and occult imagery can appeal to diverse consumer demographics with a variety of tastes for personal care and beauty products.
3. Visual Arts Industry - Photographers and artists that incorporate elements of neo-paganism, shamanism, and ancient mythology in their work can tap into a growing fascination with the occult and spirituality among consumers.
6 Featured, 51 Examples:
1,805,076 Total Clicks
Date Range:
Feb 13 — Jan 14
Trending:
V. Hot
Consumer Insight Topics:
