Category
Fashion
Aromatic Utility
Trend cluster
Category
Occult
Obsession
Rising witchcraft fascination shows acceptance for counterculture by consumers.
6.0
Trend score
Trend
What is the Occult Obsession trend?
Occult Obsession: As hipster culture continues to be augmented by consumers looking to stand out, brands are taking notice by highlighting an ethereal, outcast aesthetic as a new way to express individualism. The correlation between a culture shrouded in darkness and counterculture fashion speaks to consumer desire to straddle the line between acceptance and hip, outcast rebel.
Trend themes
Themes within the Occult Obsession trend
Three behaviours holding the trend together01
Occult Fashion
Fashion brands are incorporating witchcraft and occult-inspired designs and themes to appeal to consumers looking for an outcast aesthetic and individualism.
02
Neo-Paganism in Visual Art
Photographers and artists are referencing elements of neo-paganism, shamanism, and ancient mythology in their work, showing a growing fascination with the occult and spirituality.
03
Magical Beauty Collections
Beauty brands are launching makeup collections that draw inspiration from witchcraft, featuring mystical and occult imagery to appeal to a diverse consumer demographic with a variety of tastes.
Industry implications
What the Occult Obsession trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion brands that incorporate occult-inspired designs and themes have the potential to attract consumers seeking an outcast aesthetic and individualism.
For
Beauty Industry
Launching makeup collections featuring mystical and occult imagery can appeal to diverse consumer demographics with a variety of tastes for personal care and beauty products.
For
Visual Arts Industry
Photographers and artists that incorporate elements of neo-paganism, shamanism, and ancient mythology in their work can tap into a growing fascination with the occult and spirituality among consumers.
Trend signals
Trend signals for Occult Obsession
Trend score 6.0 out of 10, from popularity 81%, activity 93%, freshness 8%.
Popularity81%
Activity93%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Occult Obsession trend
6 featured examples from Feb 12, 2013 to Jan 8, 2014CategoryFashion
Neo-Pagan Fashion Editorials
This Eclectic Photo Shoot Creates Hidden References to the Occult
Fashion brands can tap into the neo-pagan trend by creating clothing that incorporates occult symbolism.
CategoryFashion
Modern Witch Portraits
Women of Power by Katarzyna Majak is Full of Magic and Mystery
The Women of Power photo series by Katarzyna Majak showcases the artistic potential in capturing niche markets and diverse communities.
CategoryFashion
Bohemian Nymph Editorials
This Photo Series from Absynth Photography is Edgy and Ethereal
Fashion photography firms can differentiate themselves by embracing luxurious bohemian aesthetics and incorporating symbolism into their work.
CategoryPop Culture
Witchy Collegiate Catalogs
The Mishka NYC Holiday 2013 Lookbook is Too Cool for School
This industry can stay attuned to youth fashion by embracing nostalgic 90s fashion and tapping into fashionable subcultures.
CategoryPop Culture
Teenage Wiccan Editorials
The Little Witch of Greenwich Exclusive for The Ones 2 Watch is Ethereal
Fashion brands can leverage the witchcraft aesthetic and alternative beauty representations to cater to niche markets and attract new customer segments.
CategoryMarketing
Occult-Inspired Cosmetic Ads
The Sacred Hour Collection by Illamasqua Launches in Fall 2013
Disruptive innovation opportunity: Develop a line of occult-inspired cosmetics that embrace unconventional beauty concepts and target a diverse customer base.
