Brands turn to humorous design aesthetics to enhance consumer amusement
Implications - With the amount of similar-functioning products on the market, retailers aim to differentiate their designs from others through eliciting more of a comical response. Humorous tech gadgets offer consumers contemporary features with playfully nostalgic qualities, allowing them to become more visually invested in the design. This illustrates a growing consumer demand in personal enjoyment.
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Apr 13 — Jan 14
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