Ariella Furman has launched a revolutionary LGBT dating app geared towards lesbian women called Wing Ma'am. Furman first started launching monthly parties for LGBT women. When the mailing list spectacularly grew to 4,000 members, Furman realized there was a market for a dating app similar to Grindr.
Furman created her own app called Wing Ma'am, which grew to 8,000 users during demo period alone. The app most importantly isn't "hook-up oriented" and allows users to scroll through events and profiles in their geographical region, RSVP to events and make their own. Wing Ma'am is dependent on geographical location like Grindr, Tinder and Dattch, but allows for more structured meetings.
The Wing Ma'am app is receiving outstanding responses with its largest users pooled in major cities like Boston and New York. Furman claims that lesbian women tend to look more for relationships rather than hookups. The Wing Ma'am app is the perfect wing women to connect with local lesbians.
Why This Trend Is Growing
- Geosocial Networking
- The success of apps like Wing Ma'am, Grindr, Tinder and Dattch shows disruptive opportunities to innovate location-based social media networks and interaction design.
- Events-based Dating
- The Wing Ma'am app's events functionality and the trend among lesbian women to look for relationships rather than hookups shows disruptive innovation opportunities for online and offline dating experiences.
- Diversity and Inclusion
- The evolving demand for dating apps that cater to diverse sexual orientations and gender identities shows disruptive innovation opportunities to improve the inclusiveness and safety of online dating.
Industries Being Reshaped
- Online Dating
- The Wing Ma'am app and similar LGBT dating apps are disrupting the online dating industry by catering to niche markets and offering new features that cater to the needs and preferences of diverse users.
- Social Media
- The growth of geosocial networking and events-based dating apps like Wing Ma'am is disrupting the social media industry by enabling users to connect and interact with other people and businesses in their local area based on shared interests and preferences.
- Event Planning
- The events functionality in the Wing Ma'am app and the growing trend towards events-based dating show disruptive innovation opportunities for event planning companies to cater to a new market of singles looking for meaningful connections through real-life experiences.
