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Impaired Tweeter Infographics

This Graphic Shares the Perils of Drinking and Tweeting

— November 6, 2013 — Social Media
This humorous drinking and tweeting infographic shares the various levels of intoxication and what this means your Twitter followers are likely to see. It's difficult for some people to put their phones down in social situations but this graphic is a funny reminder of all the things that can go wrong if you don't.

The graphic starts off with the 'Harmless' green level, categorized by being prone to using excessive exclamation marks and the occasional typo. As the "threat level" increases with the number of drinks a Twitter user consumes, this graphic illustrates a dangerous progression from posting drunken selfies to posting a drunken message directed to an ex as a status on your company's Facebook page.

If you do happen to complete these actions worthy of threat level 'Unemployable' the graphic finishes with a humorous suggestion to drink lots of water and update your LinkedIn profile after sobering up.
Trend Themes
1. Drinking and Social Media - Opportunity for companies to develop innovative social media tools or apps that help prevent embarrassing or damaging posts while under the influence.
2. Intoxication Awareness - Potential for organizations to create educational campaigns or resources to raise awareness about the perils of tweeting while intoxicated.
3. Risk Management - Chance for businesses to develop policies or guidelines for employees regarding social media use in order to mitigate potential reputation risks.
Industry Implications
1. Social Media - Disruptive innovation opportunities in creating specialized social media platforms that promote responsible use and prevent intoxicated posting.
2. Alcohol and Beverage - Opportunity for alcoholic beverage companies to collaborate with social media platforms to promote responsible drinking and discourage intoxicated posting.
3. Human Resources - Innovative solutions can be developed to help HR departments manage employees' social media usage and prevent potential reputation risks.
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