Budweiser Zero's latest campaign reminds consumers that one of the perks of staying sober is the lack of alcohol-fueled purchases. 2020 has seen an increase in both drinking habits and online shopping, but the two coming together can be a regretful combination.
Budweiser's latest campaign plays into this, by reminding consumers that some post-beer purchases are a lot less funny in the morning. The ads feature images of purchased items that elicit a sense of buyers remorse. They include a 'Boyfriend Pillow', a dog lamp and a cat balaclava. The humorous and relatable photo campaign sends the message that sometimes, drinking alters our judgement in embarrassing and costly ways, especially when it comes to impulse buys.
Image Credit: Budweiser Zero