Budweiser Zero's latest campaign reminds consumers that one of the perks of staying sober is the lack of alcohol-fueled purchases. 2020 has seen an increase in both drinking habits and online shopping, but the two coming together can be a regretful combination.
Budweiser's latest campaign plays into this, by reminding consumers that some post-beer purchases are a lot less funny in the morning. The ads feature images of purchased items that elicit a sense of buyers remorse. They include a 'Boyfriend Pillow', a dog lamp and a cat balaclava. The humorous and relatable photo campaign sends the message that sometimes, drinking alters our judgement in embarrassing and costly ways, especially when it comes to impulse buys.
Image Credit: Budweiser Zero
What's Driving This Trend
- Sober Purchasing
- Opportunities for companies to create products and services targeting sober customers who prioritize avoiding regretful purchases while shopping online.
- Humorous Marketing
- Opportunities for companies to create humorous marketing campaigns that display the consequences of impulsive buying while under the influence of alcohol.
- Alcohol-free Lifestyle
- Opportunities for companies to create products and services promoting an alcohol-free lifestyle, focusing on the financial and emotional benefits of avoiding regretful purchases.
Who This Affects Most
- E-commerce
- E-commerce platforms could develop features and tools that prompt customers to reconsider purchases made while possibly under the influence, promoting responsible purchasing.
- Alcohol Brands
- Opportunities for alcohol brands to create alcohol-free products and market them as a way to avoid regretful purchases while still enjoying a night out or at home.
- Retail
- Opportunities for retail companies to create alcohol-free social events tailored to those seeking an alternative to drinking and shopping while also promoting their products and services.
