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Selfie Statistic Graphics

This Infographic Examines the Anatomy of a Selfie

— January 14, 2014 — Marketing
This infographic from izzigadgets.com picks apart the anatomy of a selfie, such as how to take a selfie and some stats about where these are being shared online.

Taking a selfie seems simple enough but this graphic points out some helpful tips: shoot from straight-on or above for the most flattering angle, smile, use natural light whenever possible and if you’ve got an unwanted photobomber in the background, simply crop them out.

The majority of selfies are taken by youth from the ages of 18-24, but 25% of the selfies taken each day can also be attributed to those over the age of 65. The top three places seflies are shared include Facebook, text messages and WhatsApp, in that order.
Trend Themes
1. Selfie Taking Tips - Disruptive innovation opportunity: Develop innovative smartphone camera features or apps that provide real-time feedback and suggestions for taking the best selfie.
2. Selfie Demographics - Disruptive innovation opportunity: Target marketing efforts towards the growing market of selfie enthusiasts over the age of 65, leveraging their unique needs and preferences.
3. Selfie Sharing Platforms - Disruptive innovation opportunity: Create a new social media platform specifically designed for sharing selfies, offering unique features and a tailored user experience.
Industry Implications
1. Smartphone Technology - Disruptive innovation opportunity: Integrate AI capabilities into smartphone cameras to automatically optimize selfie-taking settings based on facial recognition and environmental factors.
2. Marketing and Advertising - Disruptive innovation opportunity: Develop targeted advertising campaigns and strategies that cater to the preferences and behaviors of different selfie demographics.
3. Social Media - Disruptive innovation opportunity: Explore new features and advancements in existing social media platforms to enhance the selfie-sharing experience and attract a larger user base.
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