Addressing the rise in familial travel, brands expand to be more child-friendly
Implications - As the number of families flying for travel increases, brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun. Looking to draw in demographics that travel in larger groups and with small children, the marketing and services instill a pleasurable experience to positively affect child travelers for continued patronage when they grow up. This youth-centric approach deviates from the norm of a market that predominantly targets adults for an increase in demographic reach.
Trend Themes
1. Juvenile Travel - Brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun.
2. Child-centric Airline Services - Airlines are offering services such as in-flight child care as a way to attract and retain parents and families as customers.
3. Interactive Advertising - Marketing campaigns that engage customers interactively, like British Airways' Lookup campaign, are becoming increasingly popular as a way to capture people's attention.
Industry Implications
1. Travel and Tourism - Experiences and services that cater to diverse demographics, such as families with children, result in increased engagement and customer loyalty in the travel and tourism industry.
2. Marketing and Advertising - Interactive and youth-centric campaigns are the future of advertising as they leverage technology to capture and retain audiences in a more meaningful way.
3. Hospitality - Hotels and resorts can leverage youth-centric trends by adding child-friendly amenities and activities to attract families with children and create a more pleasant and memorable experience.
5 Featured, 43 Examples:
338,740 Total Clicks
Date Range:
Mar 13 — Jan 14
Trending:
Average
Consumer Insight Topics:
