Category
World
Layered Getaways
Trend cluster
Category
Juvenilized
Travel
Addressing the rise in familial travel, brands expand to be more child-friendly.
3.4
Trend score
Trend
What is the Juvenilized Travel trend?
Juvenilized Travel: As the number of families flying for travel increases, brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun. Looking to draw in demographics that travel in larger groups and with small children, the marketing and services instill a pleasurable experience to positively affect child travelers for continued patronage when they grow up. This youth-centric approach deviates from the norm of a market that predominantly targets adults for an increase in demographic reach.
Trend themes
Themes within the Juvenilized Travel trend
Three behaviours holding the trend together01
Juvenile Travel
Brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun.
02
Child-Centric Airline Services
Airlines are offering services such as in-flight child care as a way to attract and retain parents and families as customers.
03
Interactive Advertising
Marketing campaigns that engage customers interactively, like British Airways' Lookup campaign, are becoming increasingly popular as a way to capture people's attention.
Industry implications
What the Juvenilized Travel trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Experiences and services that cater to diverse demographics, such as families with children, result in increased engagement and customer loyalty in the travel and tourism industry.
For
Marketing and Advertising
Interactive and youth-centric campaigns are the future of advertising as they leverage technology to capture and retain audiences in a more meaningful way.
For
Hospitality
Hotels and resorts can leverage youth-centric trends by adding child-friendly amenities and activities to attract families with children and create a more pleasant and memorable experience.
Trend signals
Trend signals for Juvenilized Travel
Trend score 3.4 out of 10, from popularity 54%, activity 41%, freshness 8%.
Popularity54%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Juvenilized Travel trend
5 featured examples from Mar 1 to Nov 26, 2013CategoryMarketing
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
Opportunities to leverage technology integration to create interactive and immersive brand experiences in advertising and marketing.
CategoryMarketing
Culturally Colorful Campaigns
These Turkish Airlines Ads are Filled with Iconic Landmarks
Opportunity for advertising agencies to develop visually stunning campaigns that highlight cultural diversity and regional travel destinations.
CategoryWorld
Illustrated Airplane Tickets
FastJet Airline Branding Animates the Tedious Airport Experience
Disruptive innovation opportunity: Integrating innovative branding techniques to differentiate and enhance the customer experience in the highly competitive airline industry.
CategoryWorld
Family-Based Service Trips
A Me to We Family Volunteer Trip is Life Changing for Everyone
The travel and tourism industry can capitalize on the trend of family volunteer trips by offering specialized packages and services tailored to families seeking impactful travel e…
CategoryLifestyle
In-Flight Childcare Services
Etihad Airways Flying Nannies Make It Easier for Parents to Fly
Airlines can introduce in-flight childcare services to differentiate themselves and attract families with young children.
