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Juvenilized Travel

Addressing the rise in familial travel, brands expand to be more child-friendly

Implications - As the number of families flying for travel increases, brands are adapting to younger demographics with marketing and services that make the experience more applicable and fun. Looking to draw in demographics that travel in larger groups and with small children, the marketing and services instill a pleasurable experience to positively affect child travelers for continued patronage when they grow up. This youth-centric approach deviates from the norm of a market that predominantly targets adults for an increase in demographic reach.
SCORE 3.5
Popularity
Activity
Freshness
Megatrends
Patterns
291,220 Total Clicks
Mar 13 - Jan 14
Average
WorldMarketingTravelYouthLife-Stages
Featured Examples
Airplane Interactive Billboards - The British Airways #Lookup Campaign Inspires Travel Dreamers
SCORE 5.8
Warm 6,267 Clicks Pub: Nov 25, 13
Airplane Interactive Billboards
The British Airways #Lookup Campaign Inspires Travel Dreamers
Sometimes a person will catch themselves gazing up into the sky wondering where that plane was flying to and now they can get that answer thanks to the British Airways #Lookup campaign. At least... [More]
Culturally Colorful Campaigns - These Turkish Airlines Ads are Filled with Iconic Landmarks
SCORE 3.5
Mild 5,217 Clicks Pub: Sep 24, 13
Culturally Colorful Campaigns
These Turkish Airlines Ads are Filled with Iconic Landmarks
Travel is all about having new adventures and experiencing different cultures, which is exactly what these Turkish Airlines Ads are promoting. Coming from advertising agency McCann in Istanbul,... [More]
Illustrated Airplane Tickets - FastJet Airline Branding Animates the Tedious Airport Experience
SCORE 3.1
Mild 10,698 Clicks Pub: Mar 1, 13
Illustrated Airplane Tickets
FastJet Airline Branding Animates the Tedious Airport Experience
If you’re the sort of person who likes to keep his used boarding passes after taking a trip, you’ll be extra tempted to hang onto these bits of FastJet Airline branding. Instead of... [More]
Family-Based Service Trips - A Me to We Family Volunteer Trip is Life Changing for Everyone
SCORE 4
Average 1,757 Clicks Pub: Sep 30, 13
Family-Based Service Trips
A Me to We Family Volunteer Trip is Life Changing for Everyone
While international service trips are not a new concept, social enterprise Me to We is offering family volunteer trips where the entire family can go to developing countries like Kenya and India to... [More]
In-Flight Childcare Services - Etihad Airways Flying Nannies Make It Easier for Parents to Fly
SCORE 1
Untested 1,532 Clicks Pub: Oct 21, 13
In-Flight Childcare Services
Etihad Airways Flying Nannies Make It Easier for Parents to Fly
Those flying into and out of the Middle East with small children will want to be on the lookout for the Etihad Airways Flying Nannies. The official airline of the United Arab Emirates is training... [More]
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