Category
World
Layered Getaways
Trend cluster
Category
Prideful
Planning
Targeting the LGBT budget traveller, apps and services simplify DIY trips.
2.7
Trend score
Trend
What is the Prideful Planning trend?
Prideful Planning: Reflecting a worldwide increase in queer community tourism, roughly two thirds of LGBT travellers are seeking out budget travel options, which is being aided by a boost in the number of diverse DIY solutions. Offering inexpensive alternatives to planning and extensive background information on destinations, the solutions appeal to communities by speaking to a desire for total control over every aspect of the experience including travel routes, accommodations and points of interest. This attention to detail reinforces trust between consumer and brand that's rooted in an inclusive ethos that appeals to consumers of all walks and not just select minorities.
Trend themes
Themes within the Prideful Planning trend
Three behaviours holding the trend together01
DIY LGBT Travel Planning
DIY solutions offer inexpensive, detailed plans for LGBT budget travelers, allowing them to control every aspect of their trips.
02
Personalized Travel Apps
Personalized travel apps like Momondo and the RoundTrip app offer users a more comprehensive travel experience by centralizing all travel-related information with added features.
03
LGBT-Specific Travel Tools
LGBT-specific travel tools like Gayville provide more convenient and comfortable travel experiences for queer individuals by offering gay-friendly locations and events.
Industry implications
What the Prideful Planning trend means for industry
Where the trend changes the playbookFor
Travel and Tourism Industry
The travel and tourism industry can cater to the needs of LGBT budget travelers with more affordable and detailed DIY solutions like condensed city travel guides and LGBT-specific travel tools.
For
Mobile App Development Industry
Mobile app developers can create personalized travel apps, like the RoundTrip app, that centralize all travel-related information with added features to improve the travel experience.
For
Hospitality and Accommodation Industry
Hotels and rentals can cater to the needs of budget LGBT travelers by promoting their gay-friendly locations and offering payment options through LGBT-specific travel tools.
Trend signals
Trend signals for Prideful Planning
Trend score 2.7 out of 10, from popularity 49%, activity 24%, freshness 8%.
Popularity49%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Prideful Planning trend
5 featured examples from Dec 5, 2013 to Jan 30, 2014CategoryBusiness
Amalgamated Travel-Enhancing Apps
The RoundTrip App Will Plan Your Trip There and Back Again
The travel technology industry can benefit from developing comprehensive travel apps like RoundTrip that streamline travel-related information.
CategoryTech
Personalized Travel Apps
Momondo is a Personalized iPad Travel App
The travel and tourism industry can leverage personalized travel apps like Momondo's iPad app to enhance the overall traveler experience and increase customer satisfaction.
CategoryLifestyle
LGBT-Specific Travel Tools
Gayville is an LGBT-Friendly Travel Tool
Hotels and other accommodation providers can enhance their offerings by marketing LGBT-friendly accommodations and amenities.
CategoryAutos
Condensed City Travel Guides
Holiday Autos Put Together 60-Second Guides to Popular Destinations
Opportunity for travel agencies and tour operators to offer condensed city travel guides as part of their services.
CategoryTech
Public Transit Travel Apps
HERE Transit Helps People See the World with Public Transportation
The transportation industry can leverage augmented reality and multi-modal planning to create disruptive innovations in public transit.
