Targeting the LGBT budget traveller, apps and services simplify DIY trips
Implications - Reflecting a worldwide increase in queer community tourism, roughly two thirds of LGBT travellers are seeking out budget travel options, which is being aided by a boost in the number of diverse DIY solutions. Offering inexpensive alternatives to planning and extensive background information on destinations, the solutions appeal to communities by speaking to a desire for total control over every aspect of the experience including travel routes, accommodations and points of interest. This attention to detail reinforces trust between consumer and brand that's rooted in an inclusive ethos that appeals to consumers of all walks and not just select minorities.
