A full-scale Hello Kitty travel scheme has been launched by the Taiwanese company Eva Airlines. Passengers aboard the feline-themed shuttles will get the chance to travel between Taipei, Fukuoka, Nartia, Sapporo, Incheon, Hong Kong and Guam, all the while entertained by the highly praised fictional Asian character. This imaginative venture has been approved by Sanrio, the very company that holds the rights to the iconic Hello Kitty label.
The Hello Kitty images emblazoned on the A330-300 airbuses are only a part of the overall feel of the project. Those who opt for this method of transportation will be met with Hello Kitty boarding passes, meals and self check-ins. Large light installations and ornate cat-ensconced headrests have even been put on by the crew, allowing the cat motif to seep through every imaginable avenue of the Taoyuan International Airport.