Category
Tech
Delegated Interfaces
Trend cluster
Category
Rewarding
Mobility
Encouraging consumer smartphone use, brands offer exclusive discounts.
2.0
Trend score
Trend
What is the Rewarding Mobility trend?
Rewarding Mobility: Understanding the inherent connection consumers have to their smartphones, brands are offering lucrative discounts for users that help to boost brand loyalty and continued patronage. Particularly of interest to Hispanics that frequently use daily discount sites, the rewards also speak to the vast number of users that only use smartphones to browse the web and check email, which is steadily increasing.
Trend themes
Themes within the Rewarding Mobility trend
Three behaviours holding the trend together01
Mobile Phone Loyalty Rewards
Brands are offering lucrative discounts for users that help to boost brand loyalty and continued patronage.
02
Gamified Loyalty Programs
Gamified loyalty apps are incentivizing users to make repeat purchases with point systems and in-app rewards.
03
Augmented Reality Discounts
Apps are using augmented reality features to offer consumers discounts and rewards in a unique and interactive way.
Industry implications
What the Rewarding Mobility trend means for industry
Where the trend changes the playbookFor
Retail
Retailers are using mobile apps and innovative loyalty programs to encourage customer retention and increase sales.
For
Entertainment
Apps are being developed to incentivize moviegoers and book lovers to frequent physical locations with exclusive rewards.
For
Publishing
Publishers are partnering with mobile apps to offer ebook discounts to owners of physical books, incentivizing an increase in digital reading.
Trend signals
Trend signals for Rewarding Mobility
Trend score 2.0 out of 10, from popularity 34%, activity 17%, freshness 8%.
Popularity34%
Activity17%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Rewarding Mobility trend
4 featured examples from Mar 11 to Nov 25, 2013CategoryLifestyle
Gamified Payment Apps
The LevelUp App Lets You Pay and Gain Store Credits with Experience Points
Mobile payment companies can leverage gamification and loyalty programs to make their service more attractive to customers and stand out in a competitive landscape.
CategoryUnique
Combative Discount Apps
The WarBot App Rewards Play with Discounts
Using the WarBot app to offer customers discounts on products in-store.
CategoryTech
Rewarding Movie-Goer Apps
The Cinime App Encourages UK Film Buffs to Hit the Theater
Entertainment companies can develop similar apps to the Cinime app to encourage more people to go to the theater and watch movies.
CategoryTech
Gratuitous Ebook Apps
The BitList App Gives Free Ebooks to Accompany Your Physical Literature
The BitLit app represents an opportunity for disruptive innovation in the publishing industry by offering hybrid book consumption experiences.
