The Cinime App Encourages UK Film Buffs to Hit the Theater

 - Nov 25, 2013
References: & springwise
The Cinime app rewards film buffs in the UK for actually going to the theater to see a movie as opposed to just watching one from home. The app rewards those who go to the movies with vouchers for snacks and tickets. Using the app is simple and requires you only to scan a poster with the Cinime app logo. Ads that play before the film also feature the logo. A unique feature of the app is its ability to work without WiFi or 3G thanks to audio watermarking technology that recognizes sounds marked ads.

In addition to rewarding users with discounts, the app also lets users watch videos and take quizzes. The Cinime app is available for both iOS and Android and is free to download. Participating UK movie theaters include: Odeon, Vue and Cineworld.