Category
Autos
Racing Homage
Trend cluster
Category
Auto
Entertainment
High-tech car additions offer families more to do during travel.
4.3
Trend score
Trend
What is the Auto Entertainment trend?
Auto Entertainment: Juggling between navigating directions and distracting children, travelers look to more engaging travel devices to help make excursions more enjoyable. Tech-savvy car additions offer children access to mainstream media and social platforms, creating a handy source of entertainment. Built-in tablets and wireless car features cater demands for travel-friendly distractions, allowing for a more easy-going trip.
Trend themes
Themes within the Auto Entertainment trend
Three behaviours holding the trend together01
Wireless Car Features
Wireless car features such as built-in tablets and smartphone cradles offer opportunities for companies to incorporate new technology as part of an enhanced car entertainment experience.
02
Heads-Up Display Technology
Heads-up displays provide a new level of convenience and functionality to drivers, and companies should consider retrofitting existing vehicles to appeal to consumers seeking a safer and more futuristic driving experience.
03
Integrating Smartphones with Car Interfaces
As more drivers seek to interact with their smartphones while driving, car companies are developing dashboard interfaces and mobile safety dashboards that aim to mitigate the risk of distracted driving.
Industry implications
What the Auto Entertainment trend means for industry
Where the trend changes the playbookFor
Automotive Industry
The automotive industry can benefit from incorporating new technology such as wireless car features and heads-up display technology that provide an enhanced driving experience and appeal to consumers seeking safety and convenience.
For
Technology Industry
The technology industry can develop new products and interfaces such as mobile safety dashboards and gadget-mounting car devices that integrate smartphones with cars and make driving safer and more efficient.
For
Media and Entertainment Industry
The media and entertainment industry can capitalize on the growing desire for in-car entertainment by partnering with automotive companies to develop products such as the Sony Smartphone Cradle Receiver or multi-tech car chargers that offer a better travel experience for families and commuters.
Trend signals
Trend signals for Auto Entertainment
Trend score 4.3 out of 10, from popularity 67%, activity 53%, freshness 8%.
Popularity67%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
South America
Evidence
Examples of the Auto Entertainment trend
6 featured examples from Jun 12, 2013 to Aug 12, 2015CategoryAutos
Multi-Tech Car Chargers
This In-Car iPad Charger Stays Put in Your Cup Holder
Expanding market for designing and producing automotive accessories that enhance the user experience and add convenience.
CategoryAutos
Wireless In-Car Smartphone Docks
The Sony XSP-N1BT Smartphone Cradle Launched at CES 2014
The automotive technology industry can capitalize on the increased demand for safe and convenient in-car entertainment options.
CategoryAutos
Interactive Car Interfaces
Bureau Oberhaeuser Designs a Modern Infotainment System for Tesla
Manufacturers can incorporate user-friendly and customizable interfaces with responsive widgets into their cars, creating a new level of interactivity while driving and potentiall…
CategoryTech
Vehicular Heads-Up Displays
The Iris Heads-Up Display Can Be Retrofitted to Existing Cars
The automotive industry can integrate retrofit heads-up display technology into existing product lines to meet the growing demand for this feature in cars.
CategoryAutos
Gadget-Mounting Car Devices
CES 2014: Scosche's 'magicMOUNT' Device Securing System
The automotive accessories industry can tap into the growing demand for magnetic mounting systems for gadgets in cars.
CategoryAutos
Mobile Safety Dashboards
'Mobius' Minimizes Distractions While a Car is on Self-Driving Mode
The 'Mobius' dashboard interface presents disruptive innovation opportunities in the automotive technology industry.
