Heads-up displays are slowly but surely entering the public consciousness, and are expected to eventually become standard pieces of equipment on many cars. However for those people who already have a car and want to take advantage of heads-up display technology, things are slightly more complicated.
To assuage such people's concerns, Iris developed this heads-up display system, a 720p laser projection unit that can be mounted on vehicles' existing visor brackets. The screen sits on top of the windshield, displaying data whilst still allowing a view of the street.
This heads-up display can be used in conjunction with a smartphone app for extra functionality. Currently the subject of an Indiegogo campaign, this heads-up display will add a level of convenience and functionality previously only seen in science-fiction movies, and is set to improve the driving experience and make it safer.
What's Driving This Trend
- Retrofit Heads-up Display Technology
- Companies can develop retrofit heads-up display technology for existing cars to capitalize on the growing demand for this technology.
- Heads-up Display Smartphone Integration
- Developing heads-up display systems that integrate with smartphone apps can offer added convenience and functionality for drivers.
- Affordable Heads-up Display Systems
- Creating affordable heads-up display systems will make the technology more accessible to drivers of all income levels and accelerate adoption.
Who This Affects Most
- Automotive Industry
- The automotive industry can integrate retrofit heads-up display technology into existing product lines to meet the growing demand for this feature in cars.
- Consumer Electronics Industry
- The consumer electronics industry can develop smartphone apps that integrate with heads-up display systems to offer added utility and functionality to drivers.
- Start-up Companies
- Start-up companies can develop affordable heads-up display systems that appeal to consumers across all income levels and disrupt the current market for this technology.
