The Shoei OPTICSON Smart Motorcycle Helmet is the brand's first connected piece of safety equipment for drivers looking to enjoy advanced features when on their motorcycle. The helmet provides impressive safety capabilities, but is also equipped with a heads-up display (HUD) that's adjustable and will keep riders connected to their smartphone. The dedicated app provides riders with access to a range of impressive features to greatly enhance their experience on roadways.
The Shoei OPTICSON Smart Motorcycle Helmet is priced at $980, while the accompanying battery pack is priced at $79. The helmet is slated for release on December 17, 2022, and requires a subscription to use the HUD and accompanying smart system. This costs $6 each month or $57 for a year.
Image Credit: Shoei
Key Themes Behind This Trend
- Connected Motorcycle Helmets
- The trend of integrating advanced technology such as a HUD with motorcycle helmets is disrupting the motorcycle safety industry and providing opportunities for development of smart safety features and accompanying apps.
- Smart Vehicle Safety Gear
- The rise of smart vehicle safety gear like the Shoei OPTICSON Smart Motorcycle Helmet is encouraging innovative thinking in the development of safety equipment for other modes of transportation such as bicycles and scooters.
- Subscription-based Smart Gear
- The emergence of subscription-based smart gear like the Shoei OPTICSON Smart Motorcycle Helmet is creating opportunities for retails to offer customers both product and service packages that can leverage customers' data to glean insights for future products and services.
Where This Applies
- Motorcycle Safety Gear
- The motorcycle safety gear industry is an industry that can leverage the trend of connected motorcycle helmets and develop a variety of smart gear to better protect riders.
- Mobile App Development
- The mobile app development industry is an industry that can leverage the trend of smart vehicle safety gear and develop accompanying apps that enhance riders' experience on the roadways while also enforcing safety regulations.
- Smart Wearables
- The smart wearable technology industry is an industry that can leverage the trend of subscription-based smart gear and develop accompanying products with subscription-based models. This can help collect data that can optimize future development of smart gear and analytics.
