The MotorRad ConnectedRide sunglasses are a pair of innovative motorcycle goggles that feature head-up display (HUD) technology. They project relevant data, such as speed, gear, or navigation, directly into the rider’s field of vision in real time, allowing them to access this information without taking their eyes off the road. The sunglasses are Bluetooth compatible and can be connected to smartphones and equipped BMW motorcycles. They can be controlled using the handlebar-mounted multi-controller.
The MotorRad ConnectedRide sunglasses are expected to arrive in the U.S. later in 2023, but they are already available in Europe for €690 (US$757). They can be adapted to fit various helmets and face shapes, and they come with two sets of certified UVA/UVB lenses, one transparent and one tinted. They also have an RX adapter for prescription glasses users. The sunglasses have a lithium-ion battery that enables up to ten hours of operation.
Image Credit: BMW MotorRad
What Makes This Trend Stand Out
- AR HUD Technology
- Disruptive innovation opportunity: Explore the integration of AR HUD technology in other sectors like automotive and aviation for enhanced safety and convenience.
- Connected Sunglasses
- Disruptive innovation opportunity: Develop connected sunglasses for activities beyond motorcycling, such as cycling, running, or outdoor sports, to provide real-time data and information.
- Smart Helmet Accessories
- Disruptive innovation opportunity: Create smart accessories that can be integrated with helmets, like connected visors or communication devices, to enhance the overall riding experience.
Sectors Adopting This
- Motorcycle Industry
- Disruptive innovation opportunity: Collaborate with motorcycle manufacturers to integrate advanced technologies like AR HUD into their motorcycles for improved safety and navigation.
- Eyewear Industry
- Disruptive innovation opportunity: Partner with eyewear companies to develop connected sunglasses that can offer AR HUD features and provide personalized data.
- Sports Equipment Industry
- Disruptive innovation opportunity: Work with sports equipment manufacturers to create smart helmet accessories that can enhance performance and provide connectivity features for various outdoor activities.
