With the rise of electric cars and an emphasis on lifestyle-specific car designs, there is likely something for everyone in the top July 2015 Auto trends. From motorcycles specifically designed to carry surfboards to cargo vehicles that project a view of the driver's perspective for the car behind, there are plenty of innovations that range from safety to environmentally conscious concepts to luxurious supercars.
Speaking to the desire for safety-enhancing apps and in-car programming, Fiat recently launched a series of billboard ads that helped drivers parallel park. The interactive billboard offered parking assistance through the use of interactive sensors, which serves as a reminder to consumers that the brand is invested in their safety above all else.
Another unique innovation that falls in line with concerns from the modern consumer is a fast-charging public transportation that hails from Europe. Able to recharge in mere minutes, the revelation has the potential to make electric vehicles accessible for even the most cash-strapped municipalities.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
