Smartphone-Controlled Cars

The Remote Control Range Rover Sport is Made for James Bond

The Remote Control Range Rover Sport is utilizing mobile technology in a way that's at once unique and not unique. Although the idea of a remote-controlled car has been explored in many spy movies, most car companies are focusing on car-to-car technology, beacon devices and smart dashboards instead of bringing such advances to the real world.

Yet Land Rover has decided to do just that to shake things up in the auto industry. The Remote Control Range Rover Sport is fitted with a prototype technology that allows the car to be driven remotely with a smartphone. It works with a custom app that accesses the steering, accelerator, brakes as well as a high and low gear option.

Remote-controlled Vehicles
The trend of utilizing mobile technology to remotely control vehicles presents opportunities for disruptive innovation in various industries.
Car-to-car Technology
The trend of implementing car-to-car technology opens up disruptive innovation opportunities in the automotive industry.
Smart Dashboards
The trend of integrating smart dashboards in vehicles offers opportunities for disruptive innovation in the automotive sector.

Who This Affects Most

Automotive
The automotive industry can explore disruptive innovation opportunities by embracing remote-controlled vehicles and car-to-car technology.
Mobile Technology
The mobile technology industry can capitalize on the trend of remote-controlled vehicles to develop innovative solutions and applications.
Consumer Electronics
The consumer electronics industry can tap into the trend of smart dashboards in vehicles to create innovative products and experiences.
SCORE
5.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 76%
Freshness 8%