Range Rover is bringing a deeper level of customizability with its new SV Bespoke Commissioning Suite at the forefront in the UK. The new program allows drivers to control a plethora of new elements including the stitching along the interior seats or the exterior color.
The interior material features an impressive 391 options and the exterior features 230 options that come in both satin and gloss to be mixed and matched. Customers are also able to ask for custom shades with the service dubbed 'Match to Sample' that is developed to replicate any color. The process has seven steps, where there is the option to add embroidery on the seats, select the rim colors, which metal finish on the hood, and the tailgate script.
Image Credit: Range Rover
What's Driving This Trend
- Customizable Car Programs
- The ability to personalize car features has become increasingly important and will continue to grow as a disruptive innovation opportunity in the automobile industry.
- Match to Sample Services
- Matching any color will become the new norm, with the potential to expand beyond car customization and extend to the fashion and beauty industry.
- Luxury Bespoke Services
- Customization personalizes the experience and appeals to the luxury consumer, opening up a market for bespoke services in other industries such as high-end consumer electronics.
Who This Affects Most
- Automobile
- Customizable car programs will remain at the forefront of the automobile industry as the ability to personalize features becomes increasingly important.
- Fashion
- Match to Sample services have the potential to revolutionize the fashion industry, allowing customers to create customized garments and accessories in any color.
- Consumer Electronics
- The demand for bespoke products provides an opportunity for luxury consumer electronics companies to offer customized services for a higher price point.
