The new BMW 7 Series is a vehicle whose lightweight body and gesture-controlled iDrive system make it a truly quality offering, and one designed to go head-to-head with the best similar offerings from the likes of Mercedes and Audi.
This vehicle is equipped with a Carbon Core body construction that brings together carbon fiber with aluminum and high-tensile steel. This allows for an excellent combination of structural stability and rigidity along with light weight. Key structural components are made from high tensile steel, while the trunk lid and doors are crafted out of aluminum.
The new BMW 7 Series also includes a whole host of high-end customization options that make it a luxury vehicle in the truest sense of the word.
Key Themes Behind This Trend
- Lightweight Construction
- Opportunity for disruptive innovation in creating lightweight and durable materials for automotive industry.
- Gesture-controlled Technology
- Opportunity for disruptive innovation in developing advanced gesture-controlled systems for enhanced user experience.
- High-end Customization
- Opportunity for disruptive innovation in offering personalized and customizable features for luxury vehicles.
Where This Applies
- Automotive Manufacturing
- Opportunity for disruptive innovation in developing and implementing lightweight construction techniques and materials in automobile manufacturing.
- Technology
- Opportunity for disruptive innovation in creating advanced gesture-controlled technology solutions for various industries, including automotive.
- Luxury Goods
- Opportunity for disruptive innovation in providing high-end customization options for luxury vehicles and other luxury goods.
