With an app in hand, it's easy to transform a city into the grounds for an urban hunt. This is exactly what Mercedes-Benz did for its 'Urban. Hunt.' (Gross. Stadt. Jagd.), inviting over 3,000 people to explore the streets of Zurich in a live-action video game format.
Players were challenged to stay in the game as long as possible by seeking out the best hiding spots and avoid spotted and "bombed" by the hunter, none other than the Mercedes-Benz CLA Shooting Brake. Using their phones as a guide, people were able to see where location of the vehicle in order to evade it.
It took the Mercedes-Benz vehicle more than three hours to pursue the final standing player, so when he was handed the keys to a brand new Mercedes-Benz CLA Shooting Brake, it was well deserved.