NetJets has unveiled a massive piece of Timorous Beasties artwork painted onto the tail of its Signature Series Challenger 350 jet. This massive art display was created to celebrate the 12th year of NetJets being the Timorous Beasties event's official partner.
The design is a simple pattern of repetition. Upon completion of the artwork, the pattern looked magical and hypnotizing rather than simple. From a distance, the art appears to look like feathers from a bird. The design was based on an existing piece of art and was then recreated on a much larger scale to be placed on the massive tail of the jet.
The entire process took 10 hours to complete. The jet is expected to make about 110 flights during this year’s Art Basel.
What Makes This Trend Stand Out
- Art-inspired Transportation
- An opportunity to explore the integration of art into various forms of transportation beyond traditional branding.
- Collaborative Marketing
- An opportunity to leverage existing artist partnerships to showcase collaborative efforts and create unique marketing experiences.
- Large-scale Art Reproduction
- An opportunity to explore the use of technology to reproduce artwork on a much larger scale for unique advertising and branding displays.
Sectors Adopting This
- Aviation
- Opportunities to integrate unique brand advertising and art collaborations for aircraft carriers as part of a larger PR and branding strategy.
- Hospitality
- Opportunities to integrate unique art installations and artist collaborations in hospitality industry spaces as part of a larger branding effort and customer experience.
- Technology
- Opportunities to improve and expand the capabilities of digital printing technology to reproduce high-quality, large-scale art for innovative marketing and advertising displays.
