This ad titled 'Making Memories' features Subaru's 'Forester' vehicle being cleaned out by a father as he prepares to give this family vehicle to his sixteen year-old daughter. Each item he pulls out from the seat and off the floor is a memory he shared with his daughter. The commercial shows the items and then pans across the screen to reveal each flashback. From his daughter injuring herself during a soccer game, to her attending prom, each memory is precious.
The items include a hospital bracelet, a flower from the daughters corsage and a pair of shoes. The commercial ends as the father tosses the keys to his daughter and she drive off while both her mom and dad watch from the driveway.
Subaru has made many commercials that tug at the heartstrings of viewers such as 'Cut the Cord,' 'Baby Driver' and now 'Making Memories.'
Key Themes Behind This Trend
- Nostalgic Car Campaigns
- Disruptive innovation opportunity: Create car commercials that evoke emotions and memories to connect with consumers.
- Emotional Storytelling
- Disruptive innovation opportunity: Incorporate personal stories and sentimental moments to create impactful advertising campaigns.
- Family-focused Marketing
- Disruptive innovation opportunity: Cater to family values and emphasize the importance of shared experiences and memories in marketing strategies.
Where This Applies
- Automotive
- Disruptive innovation opportunity: Develop vehicles and marketing campaigns that resonate with customers on an emotional level to build brand loyalty.
- Advertising
- Disruptive innovation opportunity: Explore new ways to tell emotional stories and create impactful advertisements that leave lasting impressions on consumers.
- Consumer Goods
- Disruptive innovation opportunity: Leverage nostalgic elements and sentimental storytelling to create products and campaigns that tap into consumers' emotional connections.
