July 2015 life-stages reflect how products are being marketed to a variety of different age groups, from infants to seniors. The consumer's age matters a great deal to advertisers and marketing professionals and will greatly affect how they try to reach a particular audience, demographic or target customer.
Technology is being integrated into a number of products for youth and children, which makes sense given the digital natives will be surrounded by technologies even their parents could not have dreamed of just decades ago. This includes educational apps, multi-tasking products and coding-based toys.
With July 2015 life-stages ideas, there is also a big focus on families, especially since Father's Day passed recently and many are spending more time together with kids out of school. This includes food products and photography projects.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
