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Portable Penguin Speakers

The Pulssy Bluetooth Speaker Animates Your Mobile Life with Music

— June 5, 2015 — Life-Stages
There are enough boxy-looking audio amplifiers on the market that this penguin speaker really stands out. Designed by Jerome Olivet, the Pulssy Maxxi emits great depth of sound from quite a small device with an intriguing abstract form.

The body of the portable sound system is near-cylindrical, yet it embodies gentle curves and a narrowed curling top. Whether or not a flightless seabird inspired the appearance, the 360-degree speaker does resemble one with its chin tucked in.

Targeted primarily at teenage boys, this gadget was made to be carried in a backpack. Furthermore, the penguin speaker boasts the quality of being "life resistant"––which is a particularly important feature for users who are active and perhaps not terribly cautious. The Pulssy Maxxi can bring music to skateboard parks and urban hangouts without much risk of being damaged.
Trend Themes
1. Small Portable Speakers - Disruptive innovation opportunity: Develop smaller, more compact and visually appealing portable speakers for on-the-go music enthusiasts.
2. Ruggedized Audio Devices - Disruptive innovation opportunity: Create audio devices that are resilient and withstand outdoor activities and rough handling.
3. Unique Speaker Designs - Disruptive innovation opportunity: Design speakers with unconventional and distinctive aesthetics to cater to niche consumer preferences.
Industry Implications
1. Consumer Electronics - Disruptive innovation opportunity: Innovate within the consumer electronics industry to develop advanced audio devices.
2. Youth-targeted Products - Disruptive innovation opportunity: Create products that cater specifically to the needs and preferences of the teenage demographic.
3. Outdoor Recreation Equipment - Disruptive innovation opportunity: Introduce audio devices that are specifically designed for outdoor activities and environments.
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