Disney has just unveiled a new toy offering called 'Playmation,' which combines wearable devices and connected technology with figures from popular franchises. Drawing on characters from Star Wars and the Avengers, Playmation will provide kids with a more interactive playtime experience that gets them up and moving.
Rather than tethering children to a console or a specific location, the Playmation line includes wearable sensors and wireless communication technology that allows kids to move around freely as they play. With multiplayer games and a head-to-head battle option, the connected technology creates a kind of immersive video game that encourages active play.
The first Playmation product for release is inspired by the Avengers and includes a number of high-tech wearables that kids can use to create their own adventure. The Avengers toys will be available for sale in October of 2015, with a Star Wars system coming in 2016 and Frozen-themed toys coming in 2017.