The Tron Identity Program action figures are a series of customizable toys being launched at Disney World to provide avid fans alike with a way to incorporate their own likeness into the action.
The toys feature a standard action figure form, but are equipped with LCDs under the helmets that can be customized with your own likeness. The program also lets a person record six lines of dialogue that the action figure can speak, while the look of the toys can be customized with different bodies, helmets and even team colors.
The Tron Identity Program action figures will be priced at $89.99 plus tax and are reported to take around 20-minutes to be customized before the final product is ready in an additional hour.
Image Credit: Disney
Why This Trend Is Growing
- Customized Action Figures
- The ability to create a personalized action figure with a specific likeness and dialogue can disrupt the traditional toy industry by driving sales through novelty and exclusivity
- LCD Integration
- The integration of LCD screens into toys can lead to new innovations in other industries like education and healthcare, by allowing for more interactive and engaging experiences
- Product Customization
- The growing trend of product customization can be leveraged by businesses in different industries, from apparel to tech, to create personalized products and improve customer satisfaction
Industries Being Reshaped
- Toy
- The toy industry has an opportunity to explore more personalized and interactive products that cater to the growing trend of customization among consumers
- Entertainment
- The entertainment industry, particularly theme parks and attractions, can use custom action figures to create more memorable experiences for visitors and boost revenue through merchandise sales
- Marketing and Advertising
- The ability to customize products, like action figures, can be utilized by companies for marketing and advertising purposes, by creating branded promotional items that resonate with their target audience
