This list of trends for April 2023 highlights the popularity of "kidult" and collectible items that appeal to adults, kids, and everything in between. From sci-fi-themed LEGO sets to street-style digital pets, there continues to be an emphasis on interactivity.
One example is the Little Tikes Cozy Coupe, a nostalgic ride-on toy that has been remodeled for the new 'Little Tikes Motorized Cozy Coupe Baby Boat.' Made for young swimmers, this toy has an inflatable PVC construction, printed googly eyes, car headlights, a smiling grille, and fake wheels.
Elsewhere, Medicom Toy Company and Ralph Lauren recently collaborated on a new figurine called 'Ralph Lauren's Polo Bear BE@RBRICK.' The blazer-fitted teddy bear wears a signature Polo plaid blazer, a black tie, a yellow cardigan, and a pair of vintage denim jeans.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
