The interest rate is one thing that can't often be controlled by homeowners, but SA Home Loans wanted to put power in the hands of the people. This was done by creating a social campaign called #TweetDreams, which made it possible for people on Twitter to lower the interest rate that would be given to lucky winners. The first time, the winner received a low interest rate of 2.84 percent, while users on Twitter pushed even harder for the second round, securing an even lower rate of 0.0 percent.
Since everyone can appreciate feeling empowered, this campaign is a clever one to get people engaged on social media to create a potentially life-changing outcome for homeowners.
Social Mortgage Campaigns
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