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Generational Comparison Graphs

This Gen Z Infographic Compares the Group to Gen Y

— June 24, 2015 — Life-Stages
This Gen Y versus Gen Z infographics is a helpful guide to deciphering the minor yet major differences between the two halves of the millennial whole. Created by the Cassandra Report, the informative graph breaks down the major differences that may seem subtle, but are in fact defining factors that marketers should be aware of.

Breaking down everything from attitudes on physical possessions and preferred web-based distractions, the Gen Y versus Gen Z guide highlights the changes in what it takes for a brand or cause to grab the attention of these burgeoning consumers in relevant ways.

One of the most intriguing points made in the infographic centers around the interest of generation Y youth in experiences, while generation Z still takes to the tangibility of a cool product.
Trend Themes
1. Generations Attitude Comparison - Comparing attitudes and values of different generations can help businesses understand how their products and services can be tailored to specific age groups' preferences.
2. Gen Z Preferences - Understanding the preferences and habits of the youngest generation can provide innovative opportunities for businesses to create new products and target new markets.
3. Experiential Marketing - Focusing marketing efforts on creating unique, memorable experiences rather than just selling products can be an effective strategy to capture the attention of younger generations.
Industry Implications
1. Marketing and Advertising - Understanding generational differences in attitudes and values can help businesses create targeted marketing campaigns that are more likely to resonate with different age groups.
2. Retail - Knowing how different generations view physical possessions and shopping habits can inform retailers’ product offerings and in-store experiences.
3. Consumer Electronics - Identifying the preferred web-based distractions of different generations can lead to innovation in creating new products and services that cater to specific age groups.
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