This emotionally fueled HSBC commercial follows one man's 40 year-long career but it only reveals the experiences he has inside his office elevator. The advertisement titled 'Lift’ is a creative way to show one man's interesting odyssey as he climbs the corporate ladder.
The HSBC commercial takes place from the firm's launch in 1974 all way to its present-day global success. Each clip shows a different moment in the man's life from his awkward office affair, signing large clients and celebrating coworker birthdays. Every moment captured is a personal insight into his life and it reflects the amount of time he spends at his job.
There is no narration to the video but it uses blunt clues and hints that easily depict each scene.