The latest Amnesty International ad campaign is a powerful one. It revolves around the idea that "all the big human rights defenders used to be little once." With this in mind, people can walk away with a sense of responsibility not only for their own actions and beliefs, but those they help to shape in young children.
But more than that, the Amnesty International ad campaign speaks directly to children. Not only does it depict Gandhi, Martin Luther King and Nelson Mandela as around their age, it also challenges them to "take part in our Rights in the Eye photography contest with your class" to "help Amnesty International fight for human rights."
Utterly encouraging, the Amnesty International ad campaign hopes to waken the defender in children.