Edible Food Paints

Noshi Encourages Children to Eat Their Veggies in a Fun and Healthy Way

The traditional mother may have always told her children never to play with their food, but when it comes to eating healthy a modern mom won't rule anything out; enter edible food paint. Dubbed Noshi, this food paint is made out of healthy ingredients that give children all the nutrients and vitamins they need in a meal. Yet they won't know that has they squeeze the pouches the artistic material comes in on their more palatable dish items.

Conceived and created by Tomo Delaney and Pegi Gorelick, the food paint is made out of organic fruits and vegetables. It not only helps children express their creativity even at the dining table, but also teaches them that healthy food can be fun.

Edible Food Paints
Noshi offers a fun and healthy approach to getting children to eat more vegetables using food paints made from organic fruits and vegetables.
Creative Eating
The use of edible food paints is a creative way to transform mealtime into a fun and artistic experience that kids will enjoy.
Healthy Eating Habits
Noshi's edible food paints can help parents teach their children healthy eating habits by making vegetables more appealing to kids.

Industries Being Reshaped

Food and Beverage
Innovation opportunities for organic food and beverage brands to offer creative and fun ways for children to eat vegetables with edible food paints.
Education and Childcare
Opportunities for childcare and educational institutions to incorporate fun and creative ways to introduce healthy foods to children through edible food paints.
Art and Crafts
Opportunities for art and craft companies to develop and expand product lines that involve using edible paints made from organic fruits and vegetables as a creative medium.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 26%
Activity 21%
Freshness 8%

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