The Icon Dodge Power Wagon Crew Cab Boasts a Contemporary Interior
Meghan Young — June 3, 2015 — Autos
Those familiar with the original light truck may not think much of the Icon Dodge Power Wagon Crew Cab at first glance. Yet though it looks like a typical '64 Power Wagon on the outside, inside is a completely different story. Modernized for today's generation, the design melds old with new in a seamless way.
Boasting such upgrades as a supercharger for the Hemi engine, Kore-Fox suspension, and ceramic stainless exhaust, the Icon Dodge Power Wagon Crew Cab is finished with cushy leather-wrapped Tempurpedic foam, an iPad mini for entertainment, and Focal speakers paired with JL Audio amps. It's even painted in a VW "Agave Green" for those who want to keep its rugged appeal.
Boasting such upgrades as a supercharger for the Hemi engine, Kore-Fox suspension, and ceramic stainless exhaust, the Icon Dodge Power Wagon Crew Cab is finished with cushy leather-wrapped Tempurpedic foam, an iPad mini for entertainment, and Focal speakers paired with JL Audio amps. It's even painted in a VW "Agave Green" for those who want to keep its rugged appeal.
Trend Themes
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Modernized Retro Trucks — The trend of modernizing retro trucks is creating opportunities for customization and personalization in the automotive industry.
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Seamless Integration of Old and New — The trend of seamlessly integrating old and new design elements in vehicles is opening up opportunities for innovative interior upgrades.
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Tech-enhanced Vintage Vehicles — The trend of incorporating modern technology into vintage vehicles presents opportunities for creating unique and nostalgic driving experiences.
Industry Implications
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Automotive — The automotive industry can capitalize on the trend of modernized retro trucks by offering customization services and upgraded interiors.
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Entertainment Technology — The entertainment technology industry can explore partnerships with automotive companies to provide integrated entertainment systems for modernized retro trucks.
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Personal Luxury Goods — The personal luxury goods industry can target affluent consumers who value both vintage aesthetics and modern amenities in their vehicles.
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