Stellantis Presents a new look at the Ram 1500 EV concept truck recently, which will be available in the 2023 model. It features a design template for the upcoming production that highlights stark lighting and careful design on the exterior. It is described by Stellantis as "brutiful," a portmanteau of "brutal yet beautiful."
The concept design has an animated RAM grille logo accent with entirely animated LED tail lamps and badging. Additional details include the side view mirrors that have been 3D-printed in order to reduce weight. Beneath the car's hood, the Ram has a dual-motor AWD and four-wheel steering that is designed with up to 15 degrees of articulation. There has yet to be confirmation about the battery size but the system will function on 800V architecture.
Image Credit: Stellantis
Key Themes Behind This Trend
- Electric Trucks with Careful Design
- The use of animated logos and LED tail lamps highlights the potential for electric trucks to incorporate creative and functional design elements.
- 3D Printing for Lightweight Vehicle Components
- More companies may explore the benefits of 3D printing for reducing weight and improving efficiency in vehicle manufacturing.
- Dual-motor AWD with Four-wheel Steering for Articulation
- The innovation behind the Ram 1500 EV's dual-motor AWD and four-wheel steering system could lead to further advancements in vehicle maneuverability.
Where This Applies
- Automotive
- As seen with the Ram 1500 concept truck, the automotive industry has room for continued innovation in electric vehicles and design.
- 3D Printing
- The growing use of 3D printing in vehicle manufacturing may create new opportunities for the 3D printing industry amidst a shift toward lightweight and sustainable design.
- LED Lighting
- The incorporation of LED tail lamps and logos in the Ram 1500 concept truck showcases the potential for LED lighting innovation in the automotive industry and beyond.
