Trucks provide a lot of concern on the road for a number of reasons, one of which is addressed in an innovative way by the Samsung Safety Truck. Visibility is often a major issue when it comes to being on the road with such hug vehicles in the way. Yet this South Korean tech company decided to outfit a fleet of trucks with monitors to help those driving behind see the road ahead.
The Samsung Safety Truck may be a campaign created by Leo Burnett/Buenos Aires, yet it's an idea that could make a huge difference on a wide scale basis. It promotes road safety in a way that provides an interesting solution. Perhaps the Samsung Safety Trucks will make a commercial debut in the near future -- or transparent trucks will be invented.
The Samsung Safety Truck Lets Drivers Behind See the Road Ahead
Meghan Young — June 19, 2015 — Autos