Rugged Seven-Seater SUVs

The 2016 Mitsubishi Challenger Carries On a Popular Legacy

The 2016 Mitsubishi Challenger is a vehicle that hasn't even been officially unveiled yet, and isn't expected to go on sale until 2016, but is already attracting a lot of hype. This SUV follows the recipe that has made generations of its predecessors so successful. The chassis and parts of the body structure are borrowed from the L200/Triton trick, while a rear end reminiscent of an estate is used to form this solid seven-seater.

However, it's not all a copy-paste job however. The new Mitsubishi Challenger boasts a unique bonnet, grille and front wings featuring the latest version of the Mitsubishi face. Indeed this vehicle's face is more or less identical to that of the 2013 Mitsubishi GR-HEV concept truck.

The Challenger is a vehicle that lives by the adage of 'if it ain't broke, don't fix it' but still packs enough updates to make it exciting for buyers.

Rugged Suvs with Seven Seats
The demand for reliability and spaciousness in SUVs is a trend that continues to dominate the market.
Borrowing From Legacy Models
Companies are finding new ways to innovate and improve upon classic models that have proven successful in the past.
Unique Design Elements
Vehicle manufacturers are exploring new design elements to differentiate their vehicles and stand out in a crowded market.

Who This Affects Most

Automotive
The automotive industry is ripe for disruptive innovation, particularly in the realm of electric vehicles and autonomous driving.
Construction/heavy Machinery
Manufacturers in the construction industry can also look to borrow elements from legacy models and experiment with new design elements.
Tourism/family Travel
Tourism and family travel industries can benefit from the rise in popularity of rugged SUVs with seven seats, allowing for reliable and comfortable transportation of larger groups and families.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 2%
Freshness 8%

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