The concept of Easter eggs is often reserved for the Internet or even video games, but the Tesla has introduced an epic hidden feature in its Model S car, which is inspired by James Bond's Lotus Submarine. The Verge instructs, "Hold the "T" logo, enter "007" into the login, and then adjust your suspension to a depth of 20,000 leagues under the sea."
Although this Lotus Submarine Easter egg doesn't do more than bring up a special control panel, it will delight drivers to no end. After all, it will let people channel their inner Bond in a more immersive way. At the end of the day, the Lotus Submarine feature shows the industry that there are other ways a company can connect with its consumers. Although it's a gimmick, it's a clever gimmick.