Lotus, the British luxury automaker, has released a teaser trailer for its previously announced 'Type 132' SUV. While Lotus typically makes luxury sportscars, such as the 'Lotus Elise' and 'Lotus Emira,' the Type 132 is intended to be a much more affordable vehicle while still delivering luxury quality. Additionally, the Type 132 will not be the release name for the SUV, as all Lotus vehicle names begin with the letter "E" as part of the company's tradition.
The Type 132 SUV boasts numerous technological features. One such feature is an elongated lightbar that spans the rim of the cabin. Aside from this, there are backlit buttons on the steering wheel and dashboard and adjustable braking intensity. Lotus will unveil the full details of the Type 132 on March 29th, 2022. However, given that this vehicle will be the automaker's first SUV and its most affordable model, it is likely that this vehicle will be very popular with Lotus fans.
Image Credit: Lotus
Why This Trend Is Growing
- Affordable Luxury Suvs
- Lotus' upcoming Type 132 SUV blends affordability and luxury to disrupt the luxury SUV market.
- Smart and Connected Suvs
- Lotus' Type 132 SUV features smart technology such as backlit buttons and adjustable braking intensity, hinting at a trend towards smart and connected SUVs.
- Electric Suvs
- Lotus' Type 132 SUV's technological features, paired with its affordability, suggest an opportunity to disrupt the electric SUV market.
Industries Being Reshaped
- Automotive
- Lotus Type 132 aims to disrupt the automotive industry with its affordable luxury SUVs targeting a broad range of car buyers.
- Electric Vehicle
- Lotus aims to make a statement in the electric vehicle sector, bringing a trend towards affordable and smart electric SUVs.
- Luxury Vehicles
- Lotus seeks to branch out from its traditional sports cars with its new E-line SUVs for luxury vehicle buyers.
