Inexpensive Luxury Tablets

The Hisense Sero 7 Pro is an Affordable High-Speed Tablet

The new Hisense Sero 7 Pro is the ideal wallet-friendly tablet for 2013. Comparable with the iPad and the Google Nexus 7, the Hisense Sero 7 Pro tablet delivers an equally simple, fast and high-resolution experience for a fraction of the cost.

While Hisense as a technology company might not be as well-known as Apple, Google or Android, it is slowly becoming an equally challenging competitor in the tablet market. Hisense’s Sero 7 Pro features a super-fast processor with 8 GB worth of memory and a 1280 by 800 high-resolution screen. The Sero 7 Pro also includes all the usual tablet necessities like a front and back camera, touchscreen capabilities and Bluetooth features and will be sold through Walmart for only $100—roughly a third of the competitor’s price.

Inexpensive Tablets
The trend of producing affordable tablets comparable to high-end brands continues to disrupt the tablet industry, providing an opportunity for manufacturers to offer budget-friendly devices.
Penetration of New Brands
The emergence of new brands like Hisense challenging established brands like Apple and Google fosters a more competitive industry and provides an opening for new market players.
Demand for High-resolution Screens
As tablets become more popular, there is a growing demand for high-resolution screens, providing an opportunity for manufacturers to create tablets with advanced screen technology.

Industries Being Reshaped

Consumer Electronics
The trend of producing inexpensive tablets creates disruption in the consumer electronics market, offering more affordable alternatives to high-end devices and potentially shaking up the market share.
Retail
The introduction of affordable tablets at retail stores like Walmart can become a disruption in the retail industry, potentially driving more traffic to such stores that offer budget-friendly devices.
Tech Manufacturing
Manufacturers providing budget-friendly tablets with comparable features to high-end brands can create new opportunities in the tech manufacturing industry and encourage innovation in the production of technology that appeals to more price-sensitive consumers.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 83%
Freshness 8%