To promote her fourth studio album, the pop sensation has released the Katy Perry Killer Queen perfume.
This fragrance was made with the fierce, confident woman in mind who isn't afraid to rebel and stand her ground. Instead of just having a print ad, Katy Perry is part of a 30-second ad to embody the message of the perfume. The commercial begins with the singer looking like a young and unhappy Marie Antoinette. At one point she decides she doesn't want to look like that and she cuts off the corset and rips off the beehive wig to reveal her gorgeous black locks and a seductive red dress. The ad ends with the line "own the throne" which Katy is suggesting that wearers own their lives and do what they want.
To tie in with the commercial, the design of the bottle is an intense red and looks like a royal jewel.
Key Themes Behind This Trend
- Popstar-branded Fragrances
- More popstars will launch their own perfume lines accompanied by captivating ads to connect with consumers
- Interactive Ad Campaigns
- Brands will create ads that feature interactive elements or personalized experiences for a more customized approach
- Empowerment Messaging
- Fragrance ads will continue to feature messaging that empowers and inspires women to be confident and assertive
Where This Applies
- Fragrance & Perfume
- Innovative packaging designs and strategic collaborations with celebrities will attract a younger demographic to the fragrance industry
- Marketing & Advertising
- New technologies and platforms will enable marketers to create more immersive and engaging ads across various channels
- Entertainment & Media
- Popstars will continue to leverage their platforms to promote their own brands, products and services beyond their music careers
