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McCann Worldgroup's Yatra Budget Holiday Ads are Visually Witty

 - Sep 24, 2013
References: mccann & adsoftheworld
The Yatra Budget Holiday campaign is all about embracing travel on a shoestring budget.

You might not notice it at first, but each of the iconic buildings featured in these print ads are actually made up of what they're advertising: a "shoestring" budget. Bringing to life its message through visual means, these Yatra Budget Holiday ads are both brilliant and relatable with its use of universally recognizable monuments like the Eiffel Tower and Leaning Tower of Pisa. Created by agency McCann Worldgroup in New Delhi, India, the ads are accompanied with the words "Budget holiday."

If you've ever planned a trip while trying to stay within budget, these Yatra Budget Holiday ads will definitely speak to the number-crunching traveler in you.