Category
Tech
Delegated Interfaces
Trend cluster
Category
Tenacious
Tech
Durable gadgets cater to consumers with an adventurous zest for life.
4.5
Trend score
Trend
What is the Tenacious Tech trend?
Tenacious Tech: As consumers grow weary of over-populated cities, more migrate toward areas where nature and adventure can be enjoyed. Willing to do away with the hustle and bustle of a metropolis, but not with its modern comforts, this temporarily rough-and-tumble behavioral tribe turns to durability-focused tech to satiate both sides of the coin in an attempt to converge the new with the old.
Trend themes
Themes within the Tenacious Tech trend
Three behaviours holding the trend together01
Durable Tech
The trend towards durable tech is driven by consumers' desire for ruggedness and protection when engaging in outdoor or adventurous activities.
02
Reactive Protection Technology
Reactive Protection Technology is a trend in phone case design that protects against any type of sudden impact or instant shock that may occur to it.
03
Rechargeable Lighting
Flashlights are being modernized into electronic tools that feature rechargeable batteries and powerful lighting capabilities.
Industry implications
What the Tenacious Tech trend means for industry
Where the trend changes the playbookFor
Outdoor Recreation
Businesses can cater to consumers' desire for durable tech by designing devices that can withstand rugged activities such as hiking, camping, and biking.
For
Smartphone Accessories
Manufacturers can take advantage of the reactive protection technology trend by designing phone cases that offer advanced protection for modern smartphones.
For
Emerging Technologies
Rechargeable lighting is one example of the ways in which manufacturers are transforming traditional tools and hardware into modern electronics.
Trend signals
Trend signals for Tenacious Tech
Trend score 4.5 out of 10, from popularity 69%, activity 58%, freshness 8%.
Popularity69%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Tenacious Tech trend
4 featured examples from Feb 4, 2013 to Jan 6, 2014CategoryArt & Design
USB-Flashlight Keychains
The Quantum D2 is a Powerful Rechargeable Mini Flashlight
The powerful yet compact Quantum D2 flashlight opens up opportunities for disruptive innovation in the consumer electronics industry.
CategoryTech
Impact-Proof Cellular Cases
The G-Form XTREME iPhone 5 Case Protects Against Any Sudden Shock
The phone accessories industry can capitalize on the trend of impact-proof cellular cases by offering a wide range of protective cases for various phone models.
CategoryTech
Lasting Titanium Smartphones
The Gresso Radical Has a Strong and Extremely Durable Titanium Body
The smartphone industry could expand by producing high-end models made of durable materials to cater to luxury consumers.
CategoryTech
Durable Cork Covers
The 'iCork' Pomm iPad Case Keeps You Protected
Opportunities for companies in the consumer electronics industry to invest in the development of eco-friendly and durable cases for electronic devices
