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Curated Lifestyle Campaigns

The eBay App Lets You Indulge in Your Hobbies and Desires

— August 29, 2013 — Marketing
These new eBay App ads illustrate the beauty of having exactly what you're looking for not only at the touch of your finger tips but also at any given moment.

Consisting of four print ads coming from Leo Burnett in Sydney, Australia, the advertisements feature very simple yet strong visuals. Each ad has a hand holding up a phone with the eBay App displayed across the screen; each image focuses on different products that can be found on the online shopping site, like yoga mats, eye glasses and webcams. What makes these ads stand out from others is how they incorporate the whole image into selling the product. The yoga mat ad features an upside down hand to illustrate yoga poses while the webcam image features a handcuffed hand to indicate a more risque type of activity.

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