Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Hammer-Bottomed Bottles

Sire 24 Wine Packaging Captures the Gaze of the Consumer with Force

— December 5, 2012 — Marketing
Quite unusually, Sire 24 wine packaging does not rely so heavily on the appearance of its label in order to attract buyers. Thanks to its atypical shape, it stands out very noticeably amidst the rows and rows of nearly identical bottles on the liquor store shelf.

But d6gn Studio of Spain did not merely remodel the vessel for the sake of being different, for this cinched base houses a filter to help complete the manufacturing process of the grape-derived alcoholic beverage. This addition to the standard wine bottle shortens the production process and eliminates the need to introduce unnecessary chemicals as a means to separate sediment.

Of course, no opportunity was taken to slack on the label of Sire 24 wine packaging. It's decorated with an exquisite watercolor painting of a grape vine that gets its pigment from actual red wine.
Trend Themes
1. Unconventional Packaging - Sire 24 wine packaging's atypical shape and design challenges the traditional packaging norms, creating an opportunity for other industries to explore unconventional packaging solutions.
2. Efficient Manufacturing - The addition of a filter in the cinched base of Sire 24 wine packaging streamlines the production process and offers an opportunity for other industries to optimize manufacturing efficiency.
3. Eco-friendly Packaging - Sire 24's elimination of unnecessary chemicals through the filter in the bottle base presents an opportunity for industries to adopt eco-friendly packaging methods.
Industry Implications
1. Wine and Liquor - The unconventional shape and design of Sire 24 wine packaging can inspire innovations in the wine and liquor industry, attracting consumers with unique packaging.
2. Food and Beverage - The efficient manufacturing process of Sire 24 wine packaging can be applied to other food and beverage industries, optimizing production and reducing waste.
3. Packaging and Design - The eco-friendly approach of Sire 24 wine packaging opens opportunities for the packaging and design industry to explore sustainable solutions in their designs.
4.2
Score
Popularity
Activity
Freshness